LIFE IS A GAME
KEEP ON PLAYING

BRICKTOWN is the creative universe of French artist Samuel Benainous. Established in 2014, the label translates the visual language of 8-bit retro games into contemporary clothing.

From its early presence at the famous former concept store colette Paris to capsule projects with Nintendo® or SEGA®, BRICKTOWN brings together nostalgia and a playful attitude.

Original graphics and unexpected characters give each collection its own personality. BRICKTOWN connects people through a shared appreciation of art, fashion and technology, with a playful reminder that life is a game to be enjoyed.